Winback Roadmap™ (alpha) demo · Hand-crafted sample data · not a real client
LTV & Retention
Where your customer value comes from and the levers that grow it: cohorts, first-product paths, reorder cadence, and the segments worth the most. This demo runs on sample data; your version runs on your own order history.
Data as of May 13, 2026
Revenue basis
Lifecycle windows
Tier 0 · Customer economics
Your customer economics at a glance
What a first-year customer is worth, how many come back for a second order, and how fast. Every number states its measurement window.
Subscribers are 28% of your customers and 53% of your customer revenue. Over 365 days a subscriber is worth $142 versus $48 for a one-time customer.
Subscribers 28%One-time 72%
Customer LTV (365-day)gross
$74
revenue per customer in their first year
$52
90d
$61
180d
$74
365d
Repeat purchase rate (365-day)
34%
first-time buyers who place a second order
14%
90d
23%
180d
34%
365d
Average order value
$43.10
trailing 12 months · +3.1% YoY
Orders per customer (first 365 days)
1.7
3.1 among customers with two or more orders
Active subscriptions
9,200
net +410 in the last 90 days · 3x a one-time customer's 365-day value
Median days between orders
68
1st to 2nd order, trailing 12 months · sets your winback clock
LTV and repeat rate are measured from each customer's first order and include only customers old enough to complete each window. A 365-day figure never mixes in customers acquired last month.
Tier 1 · Cohort LTV
How each month's new customers mature
Each month's new customers, tracked from their first order: what they spent on day one and everything they've added since. Young cohorts are greyed because they haven't had time to mature, so they're never compared against older ones.
Cohort
Size
Acq vs retention / cust
LTV to date
Repeat
Jan 2025
12,400
$44 acq · $17 ret
$61
31%
Feb 2025
11,800
$43 acq · $14 ret
$57
28%
Mar 2025
13,100
$45 acq · $11 ret
$56
24%
Apr 2025
12,900
$44 acq · $8 ret
$52
19%
May 2025immature
13,400
$46 acq · $5 ret
$51
14%
Jun 2025immature
14,100
$47 acq · $2 ret
$49
8%
Acquisition revenueRetention revenue
Same cohort, one year apart. The 2024 cohort matured to $72 per customer vs $61 today.
2025 Jan cohort2024 Jan cohort
Tier 2 · LTV by first product
The first thing they buy predicts everything
The first product a customer buys sets their trajectory. Sort by any column to see which entry products bring volume and which bring value, then click a product to see what its buyers do next.
Daily Wash is the gateway: 41K first-time buyers, 9% repeat, $38 first-year value. The Essentials Bundle earns 5.4x that on a quarter of the volume.
Tier 3 · Reorder cadence & churn risk
When they come back, and when they don't
How quickly customers reorder, and when a quiet customer becomes a lost one. The gap between orders shrinks as customers buy more, and that cadence sets the timing for your winback and re-engagement programs.
Time between orders, by order number
68d
1st → 2nd
54d
2nd → 3rd
47d
3rd → 4th
41d
4th → 5th+
Over 60% of repeat orders land within three months
5%
<1
14%
1
19%
2
27%
3
11%
4
7%
5
17%
6+
Board view: monthly reorder frequency (bars) and rolling 12-month return rate (line)
Anchored to this store's 68-day median gap between orders. Thresholds scale with how often a customer actually buys.
Tier 4 · Segment cuts
Which customers are worth the most
The same 365-day customer value, split by the dimensions you can act on: subscription status, marketing consent, and acquisition moment. Channel-level value joins this view once your store data is connected.
365-day LTV per customer: subscribers vs one-time
Subscription
$142
One-time
$48
365-day LTV per customer: by marketing consent
Email + SMS
$78
Email only
$52
No marketing consent
$31
365-day LTV per customer: by acquisition moment
BFCM 2024 cohort
$96
Store baseline
$74
By acquisition channel With store data
First-order LTV by landing source, referring channel, and campaign, sourced from your store's order data. True per-ad LTV needs an attribution layer on top.
Tier 5 · Prospect conversion
Signup to first order
How fast new email and SMS signups become buyers, and how quickly the window closes. Most first orders land right after signup; the welcome sequence decides how many of the rest you capture.
When converting email signups place their first order → Opportunity
Same day
42%
Days 1 to 30
50%
After day 30
8%
6.8% of email signups convert within 90 days.
When converting SMS signups place their first order
Same day
38%
Days 1 to 30
55%
After day 30
7%
9.4% of SMS signups convert within 90 days.
What powers this page
Built on your data
Today this view runs on your marketing-platform data: order counts, order values, and campaign- and flow-attributed revenue. Connecting your order history unlocks the cohort, first-product, and reorder views at full depth; connecting your store adds acquisition-channel value. This demo shows the finished destination on sample data.