Winback Roadmap™ (alpha) demo · Hand-crafted sample data · not a real client

Journey Creative

Every email and SMS in every live flow, side by side, by lifecycle stage · rebuilt automatically from each data sync · sample data

Data as of May 13, 2026

Welcome & Acquisition

1 flows · 7 touchpoints
Welcome
Trigger: joins the list
LIVEAll new subscribers12,400 sends / 30d
Welcome #1
at trigger
Welcome #1
“Welcome in. Here's 15% off”
Your 15% code is WELCOME15
SMS+minutes
Welcome SMS #1
Welcome #2
+24h
Welcome #2
“The story behind the brand”
Welcome #3
+2d
Welcome #3
“Best sellers, picked for you”
Code expires in 48h
SMS+24h
Welcome SMS #2
Welcome #4
+24h
Welcome #4
“Your 15% expires soon”
Welcome #5
+2d
Welcome #5
“Last call on your welcome offer”

Browse & Cart Intent

3 flows · 12 touchpoints
Browse Abandon
Trigger: Viewed Product
LIVEBrowsers, no cart8,100 sends / 30d
Saved what you were viewing
SMSwaits 25h
Browse SMS
Browse #1
+1h
Browse #1
“Still thinking it over?”
Browse #2
+18h
Browse #2
“A closer look at what you saw”
Cart Abandon
Trigger: Added to Cart
LIVECarted, no checkout5,900 sends / 30d
Cart #1
waits 2d
Cart #1
“Your cart's waiting”
Left something behind? Checkout takes a minute
SMS+1h
Cart SMS
Cart #2
+10h
Cart #2
“Questions before you decide?”
Cart #3
+24h
Cart #3
“Cart expires tonight”
Checkout Abandon
Trigger: Started Checkout
LIVECheckout, no order4,700 sends / 30d
Checkout #1
waits 3d
Checkout #1
“You're one step away”
Finish checkout in one tap
SMS+minutes
Checkout SMS #1
Checkout #2
+3h
Checkout #2
“Free shipping is still applied”
Holding your items till midnight
SMS+14h
Checkout SMS #2
Checkout #3
+6h
Checkout #3
“Your order is saved”

First Purchase & Onboarding

8 flows · 16 touchpoints
Order Confirmation
Trigger: Placed Order
LIVETRANSACTIONAL6,800 sends / 30d
Order Confirmation
at trigger
Order Confirmation
“Order confirmed”
Shipping Confirmation
Trigger: Order Shipped
LIVETRANSACTIONAL6,700 sends / 30d
Shipping Confirmation
waits 24h
Shipping Confirmation
“It's on the way”
Shipped. Track it here
SMS+minutes
Shipping SMS
Order Delivered
Trigger: Order Delivered
LIVETRANSACTIONAL6,500 sends / 30d
Delivery Confirmation
waits 3d
Delivery Confirmation
“Delivered. Enjoy”
Post-Purchase
Trigger: first Placed Order
LIVEFirst-time buyers5,200 sends / 30d
Post-Purchase #1
waits 26h
Post-Purchase #1
“Get the most from your first order”
Thanks for the order. Join VIP texts
SMS+22h
Post-Purchase SMS
Post-Purchase #2
+3d
Post-Purchase #2
“How it's made”
Post-Purchase #3
+5d
Post-Purchase #3
“Your next favorite”
Review Request
Trigger: Delivered +4 days
LIVERecent recipients4,900 sends / 30d
Review Request
waits 7d
Review Request
“How'd we do?”
Refill Club Invite
Trigger: one-time order, no subscription
LIVEOne-time buyers3,800 sends / 30d
Club Invite #1
waits 4d
Club Invite #1
“Never run out. Join the Refill Club”
Club Invite #2
+5d
Club Invite #2
“Members save 12% on every order”
Set it and forget it. 12% off every refill
SMS+24h
Club Invite SMS
Club Invite #3
+4d
Club Invite #3
“Your refill window is coming up”
Subscription Confirmed
Trigger: Subscription Created
LIVETRANSACTIONAL1,450 sends / 30d
Subscription Confirmation
at trigger
Subscription Confirmation
“Your club membership is live”
Subscriber Welcome
Trigger: Subscription Created
LIVENew club members1,400 sends / 30d
Subscriber Welcome #1
waits 2h
Subscriber Welcome #1
“Your club benefits, explained”
Subscriber Welcome #2
+9d
Subscriber Welcome #2
“Manage your deliveries anytime”

Repeat & Subscription

3 flows · 7 touchpoints
Post-Purchase 2nd
Trigger: 2nd Placed Order
LIVESecond-order buyers2,300 sends / 30d
2nd Order #1
waits 26h
2nd Order #1
“Back for more. Smart move”
You've unlocked repeat-buyer perks
SMS+4h
2nd Order SMS
2nd Order #2
+3d
2nd Order #2
“You might also like”
Cross-Sell
Trigger: Placed Order +10 days
LIVERecent buyers2,100 sends / 30d
Cross-Sell #1
waits 10d
Cross-Sell #1
“Complete the set”
Cross-Sell #2
+7d
Cross-Sell #2
“Pairs well with your last order”
Refill Reminder
Trigger: 5 days before refill charge
LIVEActive subscribers1,350 sends / 30d
Refill Reminder
waits 25d
Refill Reminder
“Your next refill ships in 5 days”
Refill ships soon. Need changes?
SMS+2h
Refill Reminder SMS

Winback & Reactivation

7 flows · 17 touchpoints
Re-Engagement
Trigger: 90 days without engagement
LIVEGoing quiet3,200 sends / 30d
Re-Engagement #1
waits 7d
Re-Engagement #1
“Still want these?”
Re-Engagement #2
+2d
Re-Engagement #2
“20% to come back”
We saved your favorites + 20% off
SMS+24h
Re-Engagement SMS
Winback
Trigger: 45/60 days since last order
LIVELapsed buyers2,700 sends / 30d
Winback #1
waits 45d
Winback #1
“We miss you around here”
Winback #2
+5d
Winback #2
“10% off your return order”
Come back. 10% off ends Friday
SMS+24h
Winback SMS
Winback #3
+4d
Winback #3
“Your offer expires soon”
First Purchase Nudge
Trigger: on list 30+ days, no order
LIVENever purchased2,900 sends / 30d
Nudge #1
waits 30d
Nudge #1
“Your 20% first-order code is waiting”
20% off your first order, 24h left
SMS+6h
Nudge SMS
Nudge #2
+18h
Nudge #2
“It expires tomorrow”
Skipped Refill
Trigger: Subscription Order Skipped
LIVETRANSACTIONAL310 sends / 30d
Skip Confirmation
at trigger
Skip Confirmation
“Skip confirmed. You're all set”
Subscription Paused
Trigger: Subscription Paused
LIVETRANSACTIONAL180 sends / 30d
Pause Confirmation
waits 14d
Pause Confirmation
“Your subscription is paused”
Cancel Confirmation
Trigger: Subscription Cancelled
LIVETRANSACTIONAL240 sends / 30d
Cancel Confirmation
at trigger
Cancel Confirmation
“Your subscription has been cancelled”
Cancel Winback
Trigger: Subscription Cancelled
LIVECancelled members460 sends / 30d
Cancel Winback #1
waits 25d
Cancel Winback #1
“Remember why you joined?”
Restart anytime. 20% off if it's this week
SMS+40h
Cancel Winback SMS
Cancel Winback #2
+32h
Cancel Winback #2
“Here's what's changed”
Cancel Winback #3
+4d
Cancel Winback #3
“20% off your first order back”