The prize
$154K to $253K in new revenue a year, from seven flow rebuilds.
Each priced from this brand's own flow performance and the uplift we've measured on that flow across our accounts. The itemized list, plus the strategic levers we size on the call, lives on the Opportunities page.
1 Cart · 2 Welcome · 3 Cross-sell · 4 Re-engage · 5 Browse · 6 SMS · 7 At-Risk
| Move | Low | High | Run-rate after |
|---|---|---|---|
| Today’s baseline | $11.52M / yr | ||
| Rebuild the cart series | +$51K | +$73K | $11.59M / yr |
| Rebuild the welcome series | +$46K | +$77K | $11.65M / yr |
| Build the post-purchase cross-sell | +$24K | +$40K | $11.68M / yr |
| Full re-engagement series | +$6K | +$8K | $11.69M / yr |
| Deepen the Browse Abandon template | +$8K | +$17K | $11.70M / yr |
| Add a second SMS to the welcome opt-in | +$3K | +$11K | $11.71M / yr |
| Rebuild the At-Risk cascade with value tiers | +$16K | +$27K | $11.73M / yr |
| Target (all 7 live) | +$154K | +$253K | $11.68M to $11.78M / yr |
Each bar is one flow rebuild, its RPR lifted by the multiple we've measured on that flow across our accounts; ranges are summed, never compounded. See each move's price and confidence →
The plan
Two moves a month. All seven live within 90 days.
Fastest wins first. Every move links to its price.
Month 1Fastest wins first
Live by end of month 1, running at
+$97K to $150K / yr
Month 2Your highest-volume flows
Live by end of month 2, running at
+$129K to $207K / yr
Month 3Retention and winback
- Full re-engagement series$6K to $8K
- Rebuild the At-Risk cascade with value tiers$16K to $27K
- Add a second SMS to the welcome opt-in$3K to $11K
Live by end of month 3, running at
+$154K to $253K / yr
Day 91+Re-measure and re-score
Live results reset the baseline; estimates become measured lift.
The strategic levers from the audit are still on the board. The next tranche is sized from real numbers, not projections.
Uplift is the annualized run-rate each move adds once it's live, not revenue booked inside the 90 days. By the end of month 3 the set is running at $154K to $253K a year.
The check
Checked against your customer economics.
The three levers
Acquisition lift+0.0%
More first-time buyers from the same signups and traffic: welcome-window compression, abandonment rebuild.
Repeat purchase rate (365-day)34%
One-time buyers converted to a second order: the gateway-to-bundle welcome offer. Baseline 34%.
Repeat orders per repeat buyer2.10
Orders beyond the second from customers who already repeat: cross-sell, pre-lapse saves, re-engagement cadence. Baseline 2.1.
What the model returns
Incremental revenue / yr
$0
Incremental gross profit / yr
$0
Customer LTV (365-day)
$74
LTV to CAC
1.8x
vs the plan's range
–
Gross margin 62% · blended CAC $42 · every figure recomputes as you move a lever.
The economics these moves shift, baseline to modeled (updates live)
Signup → first order
6.8%→6.8%
Repeat rate (365d)
34%→34%
Orders / customer
1.71→1.71
AOV held
$43.10→$43.10
90-day LTV
$52→$52
365-day LTV
$74→$74
AOV is held constant here; the bundle-mix shift that would raise it is captured in the repeat and frequency levers, so it is never counted twice.
The check · Do the two agree?
Two methods, one answer
Bottom-up, the seven rebuilds total $154K to $253K a year. Apply the plan to the model above and this line reports whether the top-down math lands in the same range.
The clock
Cost of delay
$13K to $21K a month
the revenue this plan is estimated to add, left on the table for each month it sits unstarted.