The broadcast stream, measured: what ships, what earns, and where the discipline gaps are. Numbers below are a sample stream for the demo brand.
Module 01 · Vitals
Sends per week across the last 12 months.
Steady at about one send per week, with a clean BFCM ramp (weeks 43 to 46) and one two-week gap in September that shows up as a revenue dip the following week. Consistency is a strength here.
The 12-month stream classified by campaign type, with revenue per recipient.
Educational content is 31% of sends but 11% of campaign revenue. That is not a reason to stop educating; it is a reason to give educational sends a commercial next step and to protect the launch and event slots that earn 4x more per send.
How often campaigns lean on a discount, and how deep.
Nearly half the stream carries an offer. The winback flow hands out the same 10% regardless of customer value; the campaign stream repeats that pattern. Test discount depth by value tier →
Measured across all 52 subjects, next to the pooled norm across our connected accounts.
| Mechanic | You | Pooled norm |
|---|---|---|
| Subjects with emoji | 31% | 24% |
| Personalized (name used) | 4% | 9% |
| % or $ in the subject | 27% | 22% |
| Question subjects | 12% | 15% |
| Urgency phrasing | 21% | 18% |
| Avg subject length | 41 chars | 38 chars |
Nothing alarming; personalization is the one clear gap, at less than half the pooled norm.
Designed template vs plain-text note, flows vs campaigns.
The plain-text sends are deliberate founder notes, and two of the top five revenue-per-recipient campaigns are among them. Worth keeping in rotation.
Experiments on the broadcast stream.
The same gap the flow side shows: the biggest audiences run the fewest experiments. Resolve the stale splits → Stand up the testing program →
Who campaigns actually go to.
Six in ten campaigns go to everyone. Against a 41% pooled norm that is the module most likely to be taxing deliverability and unsubscribes. See the Campaign Program benchmark →